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Details of The Global Code

The Global Code
Exact title of book
The Global Code
Book author
Clotaire Rapaille
St. Martin's Press
Sep 29, 2015
File size (in PDF)
2736 kB

Some brief overview of book

For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their liveslove, health, and money, for instanceare guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon a "global unconscious," or core values and feelings that are consistent worldwidethe result of our constant interconnectedness. He has also identified a new group who are paving the way for the future of decision-making the Global Tribe.

These individuals are fluent in the language of culture, untied to any notion of nationalism or ideology. They are defining the key values driving our new world economy, with profound implications for how companies market their products and services. Rapaille takes us on a journey through China, Brazil, India, England and everywhere in between to discover the new standards for luxury, pleasure, technology and education.

How can elite brands compete in a world of knockoffs? How can universities maintain their prestige when a cheap master's degree or doctorate is only a click away? We must speak the language of the Global Tribe in order to succeed.

Building on seven years of research, Rapaille analyzes how this new mindset has taken hold in various regions, and how marketers and service providers can tailor their offerings and marketing accordingly. The Global Code is an invaluable glimpse at how our new multi-sphere world is affecting us all.

About book author

CLOTAIRE RAPAILLE is the founder of Archetype Discoveries Worldwide, a company that has been successfully guiding its clients' interests in marketing, brand positioning, advertising, and product development since 1976. Their global clients include Boeing, Citibank, Fidelity Investments, Ford Motor Company, General Electric, Georgetown University, IBM, Honda, Johnson & Johnson, L'Oreal, and Procter & Gamble, among other Fortune 100 companies. He lives in Palm Beach, FL.

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On Jan 23, 2021 average price