The Global Code - PDF free download eBook
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Details of The Global Code
- Exact title of book
- The Global Code
- Book author
- Clotaire Rapaille
- St. Martin's Press
- Sep 29, 2015
- PDF, FB2, EPUB, MOBI
- File size (in PDF)
- 2736 kB
Some brief overview of book
For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their liveslove, health, and money, for instanceare guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon a "global unconscious," or core values and feelings that are consistent worldwidethe result of our constant interconnectedness. He has also identified a new group who are paving the way for the future of decision-making the Global Tribe.
These individuals are fluent in the language of culture, untied to any notion of nationalism or ideology. They are defining the key values driving our new world economy, with profound implications for how companies market their products and services. Rapaille takes us on a journey through China, Brazil, India, England and everywhere in between to discover the new standards for luxury, pleasure, technology and education.
How can elite brands compete in a world of knockoffs? How can universities maintain their prestige when a cheap master's degree or doctorate is only a click away? We must speak the language of the Global Tribe in order to succeed.
Building on seven years of research, Rapaille analyzes how this new mindset has taken hold in various regions, and how marketers and service providers can tailor their offerings and marketing accordingly. The Global Code is an invaluable glimpse at how our new multi-sphere world is affecting us all.
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On Jan 23, 2021 average price